Projects Details:
About : A growing retailer relied on word of mouth and had no clear picture of where new customers came from. We built one connected marketing plan across search, social media and email, so every campaign could be measured and improved.
- Client : Retail client (name withheld)
- Date : March 21, 2024
- Category : Marketing
- Location : Austin, USA
The project began with a workshop to learn who the customers were, what they asked before buying and which channels they already used. We found scattered campaigns, no shared message and no tracking, so budget was spent without knowing what worked.
Together with the client we agreed on three priorities: a clearer website message, a monthly content plan and simple reports. The most valuable changes went live first, and the team could see results within weeks.
Marketing Growth Plan
We designed the plan around the client's own customers, so the team kept the channels that worked and dropped those that did not.
- Rewrote the homepage and service pages in the words customers use.
- Set up search optimisation, social media and email on one calendar.
- Built a monthly report of enquiries by channel.
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After three months online enquiries had doubled and the share of visitors who contacted the team grew steadily.
- Enquiries from the website up by 112%.
- Cost per lead down by 38%.
- One monthly report replaced four separate spreadsheets.
How long does a typical project take?
Most projects take between 6 and 16 weeks, depending on size. We agree on a timeline after the first workshop and share progress every week.
How do we start working together?
Contact us with a short description of your goals. We arrange a call, ask a few questions and send a clear proposal with scope, timeline and cost.
Can you work with our existing systems?
Yes. We connect new solutions to your current software, import your data safely and keep everything that already works.
What support do you offer after launch?
We provide training, documentation and ongoing support plans, so your team always has someone to ask when needs change.
Is our business data safe?
We follow secure development practices, control access by role and keep regular backups, so your data stays protected and recoverable.
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