Visitors decide within a few seconds whether a website is for them. If your first screen explains who you help, what you offer and what to do next, most of them will keep reading.
Use the words your customers use. Replace general phrases such as 'innovative solutions' with the real thing: 'Odoo ERP for retail shops' or 'mobile apps for delivery teams'. Specific wording also helps search engines show your pages to the right people.
- Plain Customer Wording
- One Clear Next Step
- Findable Service Pages
- Fast Mobile Pages
We review the homepage, the service pages and the contact page together, so every page has one clear job and one clear next step.
If a stranger cannot explain what you do after ten seconds on your homepage, the words need work, not the design.
Turka Pruda - Delivery Manager
Read your homepage aloud. Anything you would not say to a customer in person can be rewritten.
Comments (1)
Porata Baran
We rewrote our homepage headline using this advice and visitors now go straight to the services page.
October 9, 2026